Wednesday, August 03, 2005

Think that corporations don't control the news media via their advertising dollar? Think again.

General Motors Corp. has ended an advertising boycott against the Los Angeles Times that began in April because of what the auto maker called factual errors and misrepresentations in newspaper's coverage.

"GM and the Los Angeles Times have had productive discussions regarding our complaints about the newspaper's coverage of GM," GM spokesman Brian Akre said Tuesday. "While we have respectively agreed to disagree on some of the issues, we sincerely believe that Times has a better understanding of our concerns and we appreciate its ongoing willingness to listen."


GM spent around $21 million on ad space in the Times in 2004, up from about $9.9 million in 2003, according to TNS Media Intelligence data. The estimate doesn't include local GM dealers, many of whom weren't part of the boycott.


The Times, along with other newspapers across the nation, has been struggling amid sluggish advertising demand and a downturn in circulation.

Compared with other papers, the Times has seen particularly sharp circulation declines recently, in part because do-not-call legislation has thwarted efforts to sign up new subscribers through telemarketing.
GM Ends Advertising Boycott of LA Times

So, of course, the LA Times will be focusing on journalistic intergrity whether they can recapture some of that 21 million a year from GM or not. And if you believe that, I've got that cheap bridge in New York for sale. Check it out. It's on EBay.


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